2021 Social Media Content Strategy: EXPLAINED

More than 50% of revenue across 14 major industries is generated by social sales. 75% of B2B buyers and 84% of C-level executives are influenced by social media when making purchasing decisions. 48% of companies identified expanding reach to new buyers as a benefit of social sales.”, mentioned Smartinsights

Social media marketing is the key to your brand’s growth. Have you ever noticed how big brands generate hundreds and thousands of likes, follows, and links on their social media channels in a few minutes? An excellent social media content strategy can help you do the same. In our previous article, we discussed that every company has a social media strategy for their business. In today’s article, we’ll help you build one for yourself and discuss how to grow your business through different social media channels.

Missed reading our last article? Read Grow your business with Content Marketing in 2021 to know more about why it is important to build a social media strategy for your business.

Every social media network is different and demands different content. Thus, it’s essential to understand the whereabouts of each of these channels and build our social media strategy along similar lines. So, what are we waiting for? Let’s get started with different content ideas for social media.


The first question to ask yourself is ‘have you fully explored Instagram’? Knowing that Instagram is a massive platform with millions of active users is not enough to ensure the success of your presence. We need to keep things interesting for the followers that’ll assist you in achieving your marketing goals. 

Instagram is all about scrolling and looking at what a business wants its followers to perceive. The key to building a successful Instagram content strategy is following the trends, creating your brand value, and building content that connects with users. It’s important to remember that an average attention span of a person using Instagram is just a few seconds. So you’ve got to create content that is crisp and appealing.

For example, if you want to increase brand awareness, here are a few of the many content ideas that can work:

  • Create contests
  • Do polls over the stories
  • Share examples of different brands in your niche
  • Create reels and follow the trends
  • Add a little humour to your posts


Twitter is one of the most important social media platforms for any B2B company’s content marketing strategy. Its nature lends itself to immediate engagement with followers and the broadcasting of news and information.

Twitter users are seeking businesses that tweet genuinely and remain loyal to their brand voice. As a result, it’s tempting to follow the newest Twitter trends to appeal to the people, but don’t do so at the risk of losing your brand’s voice. 

While your Twitter presence might be more fun and informal than your LinkedIn or Facebook presence, it should still be honest and consistent with your overall brand voice.

Here are some content marketing strategies for Twitter:

  • Highlight your clients
  • Inform your audience about unexpected truths regarding your industry
  • Profile the leaders in your industry
  • Introduce your employees 
  • Provide how-to advice in your space
  • Highlight historical events in your business
  • Showcase important events relevant to your products or services

According to Wiselytics research, one Tweet has a half-life (median life span) of 24 minutes. Therefore, tweets only reach around 75% of their potential engagement in the first three hours after posting. As a result, the key to success on Twitter is to tweet consistently and at the right moment.


Millions of companies spend thousands of dollars on social media to create sales, traffic and leads every month.

Almost 88 percent of Facebook users are between the ages of 18 and 29. Surprisingly, women beat males in competition. Women have a social media presence on Facebook at a rate of 88 percent, while males have a rate of 76 percent. – Khoros

It’s no surprise that Facebook is still on marketers’ and company owners’ minds after all these years. It is undoubtedly a huge challenge to develop a Facebook content strategy. However, using images in your social media strategy is one of the most effective methods to stand out and achieve attention in a congested Facebook news feed.

Let’s look at some social media content strategies for increasing engagement and shares on your Facebook posts.

1. Engage with your target audience

You may want to connect with your audience, gain real-time feedback, and improve your customer experience. In addition, engaging with your audience regularly may increase traffic on your social media profile and website. This, in turn, increases audiences’ perceptions of your firm.

2. Content-type

More than 54% of the Facebook audience enjoys reading articles. In addition, 58 percent of them enjoy watching DIY projects and meme videos. People enjoy and share things they believe are relevant to them, so businesses should consider creating content tailored to the audiences’ needs.

3. Create relatable memes

Memes are effective because they are relatable, engaging and shareable. Creating a relatable meme can give your business the spotlight in a matter of a few hours. 

4. Share video content

On Facebook, videos account for 43% of social traffic. As a result, a video is an excellent way to provide information about your brand or business on this social media platform.

Well, these were a few among the many strategies that can help you start your social media journey for your business. Stay connected for more insights into content marketing strategy and let’s grow your business together.

Do you lack time to generate original material for your Facebook and other social profiles? Then, work with our growth specialists to develop a one-of-a-kind Facebook and other social marketing plans.

Please get in touch with us at info@edgyscribblers.com to discuss your social media objectives!

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