Problem Statement: The Jagriti Yatra core team was in search of content and social media experts who were also familiar with event communication, management and coordination.
Proposed Solution: Jagriti Yatra is an entrepreneurial train journey that takes place every year, in the month of December. They organize various events throughout the trip to promote social awakening and motivate aspiring entrepreneurs. The preparations for the same begin well in advance, about three to four months prior to departure. When we sat down with them, they were glad to know that our team of content writers and media experts were adept in every aspect of the core team’s requirements.
We handled 360-degree communication for their events; this included content creation for their social media profiles, liaising with the business partners and sponsors, and PR management. We were associated with them for three journeys i.e. three years and on one of the journeys, we had the honour of organizing an event at Rashtrapati Bhawan, in the presence of the President of India himself. The first draft of the president’s address during the event was written by our team of content writers. The content writing responsibilities also involved writing yatri testimonials, blog posts, and articles for their website as well as crafting press releases and writing reports and promotion collaterals.