After a few weeks of reading articles about content marketing strategy, it finally dawned on me that content marketing strategy articles are all the same. They quote Robert Rose, describe a strategic content marketing framework, and talk about how you should never pay for traffic.
But really, how helpful is that?
Everyone knows that content marketing is great for attracting visitors to your site, but only a few can implement a successful content marketing campaign. What’s missing from most content marketing blogs is specific advice that will help you succeed in your content marketing campaign.
The online world can be a bit harsh for beginners (Been there, done that!), but if I can help other bloggers avoid making the same mistakes that I did, then I’ll definitely sleep better.
As per the data by HubSpot, 70% of marketers are actively investing in content marketing because the content is the King! 24% of marketers plan on increasing their investment in content marketing in 2020, says HubSpot.
The first question you need to ask is, why do you need content marketing?
- Content marketing is more than just generating and publishing content. A strong marketing strategy enables you to attract and engage a specific target audience and eventually produces profitable customer engagement.
- Content marketing offers businesses an excellent opportunity to improve performance.
- Content marketing increases your SEO, builds trust with your users, and makes you look more professional.
We know you have been trying to find an easy way to build a content marketing strategy. Well, your search ends right here. Here is a simple 5 step plan to generate revenue by developing an effective content marketing strategy.
Step 1: Define your goal
Content marketing framework strategy lies at the heart of inbound marketing. Content pieces could be in the form of articles, blogs, and videos on any central topic created by your organization to bring traffic back to your website. Each piece of content is designed to target a specific keyword.
Define the goals you want to achieve with your content. You will have a strategy that will help you define and implement your goals. In addition, you will have a documented after-action plan for each campaign, and you will know the exact marketing, commercial and financial metrics for content creation.
Step 2: Find your target audience
Creating buyer personas is critical to content marketing, even though your audience doesn’t consist entirely of customers. Audiences are individuals who form relationships long before they plan to buy something.
It is essential to provide materials that will encourage potential consumers to follow the buyer’s journey and draw them into the world that your business has built. Then, when they are ready to take action, follow up with materials that explain how your work can help them.
Step 3: Create an editorial calendar for your content
You would need a list of topics that you will be creating the content on. In order to be consistent with the same, it’s vital that you maintain a content calendar. Through this, you’ll get a structure to stay organized, consistent, and accountable for your content efforts. You will also save yourself some time because you’ll know exactly what social media post you want to get done, even before writing it.
So, creating your editorial calendar, at least one month in advance, will help you plan your publishings – where each blog idea/link needs to be placed – on Twitter, Facebook, or your blog. Plus, it helps you avoid missing out on significant social media campaigns.
Step 4: Discover promotional platforms
After knowing the type and behavior of your audience, you must now understand which social media platform your audience spends most of their time on.
Our goal is not only to create content but also to choose a platform under our niche where we will shout out loud for our brand. To offer the best chance of attracting customers to your content, efforts should be directed towards the channels where your target audience currently spends most of their time.
Promote your articles to subscribers using email marketing. Inform any influencers that have been highlighted in your work so that the message can be spread further.
Step 5: Measure and improve performance
If you want to measure content, start with something traceable and plan how to verify the results before you create it. Avoid choosing fancy scales that don’t tell you much. By using the right tools, you’ll know the exact impact you’ve had, notice that your goals are focused, and will be able to track your performance quickly.
Improve your sales by gaining a deeper understanding of why some ads or offers perform better than others
Your audience will give you clear indications of what satisfies their interest the most, making it easier for you to create new material that catches their interest. By tracking your results, you will be able to fine-tune your content marketing approach at regular intervals, ensuring that you are constantly up to date.
Content marketing benefits your business by giving it the ability to reach more people and introduce your brand to new consumers. It can also give you a competitive advantage while retaining customers and generating leads. So, are you ready to take your business to new heights?
Still reluctant to build a content marketing strategy for yourself? Need a detailed step-by-step guide to help you create one for your business? Read our article and grow your business with content marketing.