How much does your start-up matter to the world? Let’s be honest. There are tons of companies that might offer the same type of products and services to the consumers. All that matters is what content strategies you apply to stand out in this competitive market. Strategies that connect with your target audience, understand their needs, and provide them with the solutions they wish to have. Engaging content with loads of enriching information and giving eye-catching representations to your content is what one needs to reach the customer’s heart.

Video marketing is one such effective content tool to establish that connection. It has the potential to significantly influence the performance of your promotional campaigns and content marketing activities. Video content has been proven to successfully attract a large number of backlinks and social shares. This demonstrates that, when used appropriately, videos may give a significant boost to your SEO strategy.

 Well, here are some numbers, and data never lies!

  • 93% of the brands got new customers because of a video on social media (says Wyzowl, 2020).
  • The most common types of videos made by marketers are presentations (65%), followed by ads (57%) and explainers (47%) (says Biteable).  
  • The volume of mobile video consumption increases by 100% every year.

Building a Video SEO strategy

YouTube is the second largest search engine on the internet. People utilize this network not just to discover specific movies, but also to seek general information. So to generate a return on investment through your videos, all you have to do is understand what you are going to get out of that video by defining your goals.

Your video is going to have a lot of different goals. A lot! Your team may have a laundry list of ideas for what your videos can do, but you have to start somewhere. So, the first step is to focus on one goal that will give you a big payoff. Once you have finalized the storyline for your video, we have to understand what a good video should have. 

Create transparency. Make it evident what the video is about.

The best way to get viewers to watch the entire video is to make it very transparent. Post-creating catchy video content, ensure to use a short and crisp description to define your video for your audience.

A short, transparent description does two things. First, it attracts the interest of your visitors (you can try to use SEO keywords to rank them within Facebook videos), and second, it strengthens the interest by simply clicking on the video (which you can then use to sell your offer or initiative to other social media pages).

In addition, to maximise your conversion rate, be sure to design a thumbnail that clearly shows the crux of your video.

► At the end of the video, say – Thank you.

Video is a compelling way to communicate a story you want someone to know about, whether that’s a cause you care about, a business you’re promoting, or an important idea. It can reach millions of people and tell a story in a way that no other medium can. You should feel grateful to your viewers for watching your video and nothing’s better than a heartfelt thank you in your own unique style.

► Video enhancement

There is a video on your website that isn’t performing as well as it possibly could – and you’re not sure why. A lot of time and money has gone into producing this content, and it would be a shame to see all that effort wasted. So to make an impression, marketers need to optimise the video for conversions with the help of a few tricks.

In the same way that you would enhance your website page by providing a meta title, meta description, and meta tags, be sure to include metadata in your video descriptions. Search engines use the information to identify your video and rank video results accordingly. Since the search engine will evaluate the metadata, the keywords must be included in the title or description.

Reaching your target audience

Share the video on various social media channels

Some social media platforms are more popular in certain verticals. For example, Facebook has a higher percentage of visual posts, making it a great place for video. The best video marketing strategy focuses on one video representing your brand and then uploading it on as many platforms as possible. Sharing video materials on various social media platforms such as YouTube, Vimeo, Instagram, and Facebook can allow your most desirable video to reach a larger audience. 

Video sharing is a trend that will never die on any social media platform. Remember that the more engagement your video generates, the higher your page rank and the more reliable you are on Google.

Determine the optimal moment to post

There’s undoubtedly a right time and place for everything. Choosing when to post is being in tune with how your audience uses different social media platforms. Analyze and decide when to publish the video to get the maximum views in the first 48 hours. The higher the number of views, the more YouTube realizes the importance of your video material.

People are most likely to be actively looking at their phone on Sundays, which is when you can choose to post your videos. Sundays are the optimal days to post a video on YouTube, either earlier in the morning (between 8 am and 11 am) or later in the evening (after 5 pm).

Create testimonial or personalised videos

49% of marketers use testimonial videos to build trust and credibility in the user’s mind. Why? 

It’s because customers trust other customers over company spokespeople and have been known to boost conversion rates by as much as 67%! So if you’re looking to create an impact for your business, there’s no better way than to create testimonial videos. Share video testimonials or case studies from your clients, experts, celebrities, or friends with your potential clients and witness the power of the same!

Testimonial videos are a great way to increase your SEO. These videos allow you to grab the attention of potential customers who may take a while to get convinced otherwise.

Analyzing your video’s performance 

Check the performance of your video

When it comes to analysing video marketing performance, the first thing that comes to mind is views. How many views did your video get? What percentage of people watched your video till the end? Which part of the video did they watch first? How did they navigate through your content? Did they like, share or comment on it?

To understand how your video works, you must collect data using analytics. 

How many views did your video get?

You will find out the number of views, likes, dislikes, and shares for each video. For example, you may know that your videos have been viewed thousands of times and got dozens of likes, or you may discover that no one has liked your video at all.

You have to see how people react and then fill in the gaps in the following videos. The best part about video marketing is that you can measure your video viewership with YouTube Analytics. It’s a great way to analyse the success or failure of your video for the target audience.

We’ve said it before, and we’ll say it again – Videos are powerful. 

They are attractive, and in many cases, they are at the top of the conversion list. 

BUT, Yes, there’s always a But!

Creating a video strategy is not everything. While creating content, it’s essential to understand the psychology of your viewers. We need to hook our viewers in the first three seconds. And how does that work?
Understanding the colors, fonts, and content psychology hacks are all you need before creating a video.

Create a Content Strategy for your business

Video marketing is the best investment you can make for your business. Many feel that it is one of the best ways to gain momentum on social media. In short, it’s all about integrating video across your marketing platforms for more successful results.

So unleash the power of video marketing without looking like a newbie!

Edgy Scribblers

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